AI Insights · Timothy · July 2024
Q2 2024 Snapshot: Top Drawing & Coloring Apps' Performance in the US
A look at the performance trends of the leading Drawing & Coloring apps in the US during Q2 of 2024. Sensor Tower provides detailed insights into downloads, revenue, and user engagement for the top apps in this creative category.
In the second quarter of 2024, the Drawing & Coloring apps category saw varied performances across the board, with data sourced from Sensor Tower offering a clear view of the market dynamics.
Color by Number：Coloring Games showed a fluctuating download trend, starting at 2.7M downloads in the first week of April and peaking at 3.4M in the last week of June. Weekly active users started strong at around 24K but dipped to 20K by early June before rebounding to over 24K by the end of the quarter.
IDZ Digital Private Limited's Coloring Games for Kids 2-6! experienced a revenue peak in late April at nearly $1.3K, with other weeks hovering between $600 and $1.2K. Downloads remained relatively stable, ranging from 1.1M to 1.4M, while weekly active users showed slight declines, maintaining around 8K users throughout the quarter.
Disney Coloring World from StoryToys Limited saw its revenue fluctuate, with a notable spike to $559 in mid-June. Downloads had a significant jump to 3.6M in the last week of June, while active users more than doubled from the start of the quarter to 4.3K in the same period.
Bini Bambini Academy's Drawing for Kids Games! Apps 2 had a more modest performance, with revenues peaking at $641 in the first week of April and then experiencing a downward trend. Downloads saw a slight increase towards the end of the quarter, with active users reflecting a similar pattern and ending at just over 500.
Lastly, Pixel Art － Color by Number by Easybrain stood out with impressive download numbers, soaring from 5M in the first week of April to an outstanding 19.6M by the end of June. Weekly active users showed a consistent upward trend, starting at 114K and reaching 140K by the quarter's close.
For more detailed insights and in-depth analysis of the Drawing & Coloring apps category, Sensor Tower's platform remains an invaluable resource for market data and trends.
